Moto Renew (Paper)
Posted On: May 16, 2011
Motorola was looking for an animated campaign to promote key environmental concepts behind the MOTO Renew handset. We took care of the rest.
The first challenge was to find a scenario for our stickman to tell each part of Motorla’s story. From there, a lot of painstaking hand drawn animation (on a tablet), some visual effects work, and a sound mix and original musical score to match the tone of the piece. We’re still big fans of this series of ads!
Client: Motorola
Written and Directed by: Geoff Smart and Andrew Cividino
Duration: 5×30sec
