Heart & Stroke Triathelete
Posted On: May 16, 2011
Like its companion piece, casting was one of our greatest challenges with this spot. We needed to find somebody that exuded the determination and persistence that is required to quit smoking. And they needed to look good doing it. It turns out it’s hard to find somebody who looks good going flat out on a road bike for hours on end in subzero temperatures. Hard, but not impossible! From there it was great fun shooting out of moving vehicles, underwater enclosures, and on long stretches of track. Fun! Fun! Fun! And all for a great cause 
Client: Heart & Stroke Foundation
Agency: Agency59
Directed by: Andrew Cividino
Produced by: Josh Clavir
