Air Quality Health PSA
Posted On: March 18, 2009
Toronto Public Health wanted to promote awareness about the Air Quality Health Index, a scale designed to help people understand what air quality means to their health. Our challenge was to cut to the heart of an informative subject to produce a spot that both educates and entertains. We spent a great deal of time outside while shooting AQHI enjoying local parks and beautiful summer weather – and got some pretty nasty sunburns while we were at it. Come to think of it, we might just have the perfect idea for TPH’s next PSA.
Client: Toronto Public Health
Agency: Agency59
